Aditya Julka

CoFounder, CEO

A serial entrepreneur with a history of successful startups, Aditya has co-founded and exited two bio-tech companies (his second being backed by Accel Ventures and sold to a publicly listed company in 2010) and most recently serving as the Co-Founder, CEO and Chairman of Paddle8. After the sale of Paddle8, Aditya served as an Entrepreneur in Residence (EIR) at Harvard Business School (2016 - 2020), where he received his MBA, advising and mentoring student and faculty companies in Ecommerce, Consumer Health, and Biotech.

Colin D. Peek

CoFounder, CCO

An entrepreneur and strategist, Colin has co-founded creative agencies and advised Fortune 500 companies and prominent startups in brand strategy, experiential marketing, media entertainment, and partnership development, including the NFL, State Farm, Microsoft, Jawbone, Pax, PGA TOUR, Snapchat, and adidas. Colin has also developed and sold TV and new media concepts to major content studios, and is a former NFL athlete with the Atlanta Falcons and captain on the 2009 national championship team at the University of Alabama.

Tushar Adya


An Operator, Investor, and Consultant, Tushar has over 15 years of global experience across the CPG and Retail sector as an Assoc. Principal at McKinsey & Co., where he specialized in global growth and transformation strategies still means proper for Fortune 100 companies, and later serving as the President and COO of Dylan’s Candy Bar, leading its national and international expansion. Additionally, Tushar was an advisor and early stage investor in many notable consumer startup ventures.

Our Team…

Ross Goodhart

Head of Acquisitions

An operator, investor, and entrepreneur, Ross has 20 years of experience in acquiring, building, and exiting consumer retail businesses. Most notably, Ross built and acquired numerous Amazon and DTC brands, exiting a portfolio of them (Rohego Holdings) in early 2021 to one of the largest brand aggregators, where he leveraged deep data analytics to build high-quality yet affordable home, kitchen and lifestyle product brands. Ross is also the co-founder of Jupiter, a leading DTC scalp and hair care brand.

Rob Cooper


A growth-oriented leader and innovative thinker with a proven ability to drive sustained revenue and profit growth across multiple organizations, Rob most recently led the brand renaissance of TUMI and previously transformed Samsonite’s DTC business in the Americas. As Global President of TUMI, Rob led the acquisition and transformation of the brand, rebuilding its full-price positioning and generating record-breaking growth, while also directing its digital transformation by rethinking the digital structure and investing in cutting-edge technology.